Sales, Marketing, Revenue Management and Distribution Consulting Services
We work with hotel owners to achieve market leading top line revenue performance through sales, marketing, and revenue strategy consulting.
Hotel Sales and Marketing
We have successfully helped owners position and market properties of all types, hotels and resorts, mixed-use properties, large and small, from international branded hotels to independent ones in a myriad of locations. Whether in pre-opening, brand transition or active operations needing a fresh look at positioning and / or strategies, we support hotels and resorts as well as destinations achieve sustainable performance.
We provide remote or on location interim sales and distribution management assistance, we analyse existing sales strategies, performance and recommend the necessary fine tuning as needed especially around demand generation by means of a detailed action planning guide with key targets and metrics as well as regular follow ups.
We provide assistance with local market intelligence, events calendar, key competitor analysis and demand generation.
A full range of marketing tools are available to help your operation be more successful. Marketing is a very diverse and evolving discipline that includes e-commerce, distribution, research and strategic positioning, PR, direct sales, advertising and promotion. We have been in the industry for over 30 years and pride ourselves of great relationships and consequently access to resources be it the travel trade, associations, meetings and incentives markets, tourism boards as well as marketing and technology partners.
Additionally we can support you with other ad hoc services including amongst other:
- Systems audit, evaluate current account agreements, rates, and sales activities
- Lead generation, identify lead generators through online sources, on property reports and competitive set market research.
- Multiple RFP solutions, support or oversee the RFP process, rate plan loading and subsequent audits.
- Provision of local market intelligence, events calendar, key competitor analysis and extensive demand generation initiatives.
- Mystery calls for measuring service quality in customer contact as well as quality of RFP replies and follow up process.
- Auditing of group handling process, local negotiated corporate transient and leisure accounts.
- Reservation and booking process, ensuring that they are booked in proper rate and group codes for billing and tracking purposes. Regular audits of the same.
- Relevant guest service scores will remain at or above the brand standard average or other metrics as agreed with ownership.
Revenue Management & Pricing
Unsold hotel rooms are a perishable product, maximizing occupancy and optimizing your rate are essential to achieve sustainable financial returns. Hotel owners and operators must be able to balance customer expectations along with competitive pricing. With over 30 year experience in Revenue Management, we help our customers with their challenges and set goals through sustainable and effective solutions.
Our experienced hotel pricing and revenue management consultants work with your property based or remote teams or we can also provide task-force support if the event of gaps in management. Our revenue management experts work closely with your team to set competitive positioning, forecast future demand, establish hotel pricing strategy to optimize your top line revenue. We provide revenue strategy training if and when requested.
We provide hotel inventory management and revenue strategy guidance, facilitate with creating budgets whilst advising on channel distribution and technology partners, GDS and other advertising. We look at solutions around your seasonal demand calendar including tactical and strategic demand.
Even though Online Travel Agencies can help to fill your rooms, hotel teams must try to maximize revenue through their own website and other internal channels which when managed properly allow for significant improvement in cost of distribution. The world of OTA’s is complex and very dynamic and our experienced team is there to guide you through this labyrinth. Learning to master distribution and channel management resources will build occupancy, rate and competitive positioning complimented by work on search engine optimization tactics and other digital marketing techniques.
Our team is there to develop revenue management strategies with the ultimate objective to improve on customer retention and loyalty resulting in increased returns for owners and operators.
Distribution
In order to be successful and optimize your business, the ideal mix of offline and online business needs to be achieved which is only possible via the seamless integration of various systems.
Our experience and knowledge in the latest technology allows us to provide comprehensive solutions tailored to your organization’s needs. We provide advisory and facilitate the design, selection, and implementation of various technology solutions and systems. We can also negotiate preferential and commercial agreements with leading technology providers and platforms as well as facilitate system implementation.
Should your organization require additional hands-on support and day-to-day management of the various distribution systems, additional training and the creation of standard operating procedures, this can be facilitated. Post implementation support and periodic audits can be setup.
Digital Marketing
With the globe becoming ever so connected through technology and social media, mastering the complex world of digital marketing is not an option, it is essential if your hotel wants to be competitive as it opens infinite new opportunities for people to connect with your business. Our digital marketing experts will collaborate with your team or can manage the process directly to establish a channel management budget, guide in developing unique strategies to your property and help to implement digital marketing plans. We will help you to the social media landscape and learn to take advantage of platforms that your targeted audience is on, building a presence on the platforms so that your audience will notice your business is essential to your hotel visibility. We know how to design balanced campaigns, understand the value of rich content, where best to direct your attention and can guide you in organic or paid placements.
We have expertise in Search Engine Optimization and how to use search engine to serve the right web pages to your target audience, guiding paid search practices including Google Ad-words serving an ideal experience to the right customer, across multiple channels.
Having a cohesive multi-channel digital marketing plan is the most effective way to tell your story and build your visibility, enhancing your brand identity, engage and influence travel consumers. Ultimately generate bookings, boost revenues and return on investment through digital channels, our team will guide you to success.